Privacy policy

Last updated: 23 September 2026

Little Worlds Toy Co respects your privacy and is committed to handling your personal information carefully and responsibly.

This Privacy Policy explains the types of personal information we may collect when you visit littleworldstoyco.com.au, place an order, join our mailing list or otherwise interact with us, and how we use, disclose and protect that information.

1. Who we are

Little Worlds Toy Co is an Australian online retailer of children’s toys and play products.

Little Worlds Toy Co
ABN 42 519 146 990
Email: hello@littleworldstoyco.com.au
Website: littleworldstoyco.com.au

Our online store is hosted by Shopify.

2. Personal information we collect

The personal information we collect depends on how you interact with us.

It may include:

your name;
email address and telephone number;
billing and delivery addresses;
order and transaction details;
products you purchase, return or enquire about;
account information, if you create a customer account;
information you provide when contacting us or submitting a form;
marketing preferences;
information about how you interact with our website, such as your browser, device, IP address and pages viewed; and
other information you choose to provide to us.

When you make a payment, payment information is processed through Shopify and the relevant payment provider. We do not need to receive or store your complete payment card details ourselves in order to process your order.

3. How we collect personal information

We may collect personal information:

directly from you when you place an order, create an account, contact us, subscribe to our emails, submit a form or otherwise provide information to us;
automatically when you use our website, including through cookies and similar technologies;
through Shopify and services connected to our Shopify store;
from payment, delivery, fulfilment and other service providers where necessary to operate our business; and
from other sources where you have authorised the disclosure or where permitted by law.

You can browse much of our website without identifying yourself. However, we need certain information to process orders, deliver products, respond to enquiries and provide other requested services.

4. How we use personal information

We may use your personal information to:

process and fulfil your orders;
arrange payment, shipping, delivery, returns, exchanges and refunds;
provide customer service and respond to questions or requests;
manage customer accounts;
communicate with you about an order or transaction;
send marketing communications where you have subscribed or where otherwise permitted;
understand how customers use our website and improve Little Worlds Toy Co;
personalise aspects of your shopping experience;
maintain the security and integrity of our website and systems;
detect or prevent fraud, misuse or other unlawful activity;
maintain appropriate business and transaction records; and
comply with our legal and regulatory obligations.

We aim to collect and use only the information reasonably necessary for these purposes.

5. Marketing communications

If you choose to join our mailing list, we may send you emails about new arrivals, play ideas, products, offers and news from Little Worlds Toy Co.

You can unsubscribe at any time using the unsubscribe link included in our marketing emails.

Unsubscribing from marketing does not prevent us from sending you service-related communications that are necessary for an order or other transaction.

6. Cookies and website information

Our website and the services that support it may use cookies and similar technologies.

These technologies can help our website function properly, remember preferences, understand how visitors use the site, measure performance and, where applicable, support advertising and marketing.

Some cookies are necessary for the operation of the store. Others may depend on your choices and the services enabled on our website.

You can control certain cookies through your browser settings and, where available, the privacy or cookie controls provided on our website. Disabling some cookies may affect the way parts of the website function.

We use services including Google Analytics, Meta advertising technologies and Microsoft Clarity to help us understand website usage, measure marketing performance and improve the customer experience. Microsoft Clarity may use session recordings and heatmaps to help us understand how visitors interact with our website. These services may use cookies and similar technologies and may process information outside Australia.

7. When we disclose personal information

We may disclose personal information where reasonably necessary to operate Little Worlds Toy Co, including to:

Shopify, which provides the ecommerce platform used to operate our store;
payment processors and financial service providers;
delivery, postal, courier and fulfilment providers;
technology, hosting, security and cloud service providers;
email, customer communication and marketing service providers;
analytics and advertising providers where those services are used;
professional advisers such as accountants, lawyers or insurers where necessary; and
regulators, government agencies, courts or other parties where required or authorised by law.

We may also disclose information as part of a sale, restructure or transfer of all or part of our business, subject to appropriate privacy and confidentiality considerations.

We do not sell customer contact lists.

8. Shopify

Our online store is powered by Shopify.

When you visit or make a purchase from Little Worlds Toy Co, Shopify may collect and process personal information to provide its platform and related services to us and to you.

Shopify may also process information about your interactions with our store to provide and improve its services, including personalisation, analytics and advertising-related services. For more information about how Shopify handles personal information, please see Shopify’s Consumer Privacy Policy.

9. Overseas processing

Some of the technology and service providers we use, including Shopify and providers supporting ecommerce, cloud hosting, analytics, communications or other business functions, may process or store information outside Australia.

The locations involved may change as our service providers and their infrastructure change.

Where applicable, we take reasonable steps in relation to the service providers we choose and the handling of personal information in connection with our business.

10. Keeping personal information secure

We take reasonable steps to protect the personal information we hold from misuse, interference, loss and unauthorised access, modification or disclosure.

We also rely on reputable third-party platforms and service providers, including Shopify, to provide security for information processed through their systems.

No method of transmitting or storing information online is completely secure, so we cannot guarantee absolute security.

If you believe information you have provided to us may have been compromised, please contact us promptly.

11. How long we keep information

We keep personal information for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders, provide customer service, maintain business and transaction records, resolve disputes and satisfy legal, accounting or regulatory requirements.

When information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate.

12. Accessing or correcting your information

If you would like to ask what personal information we hold about you, request access to it or ask us to correct information that is inaccurate or out of date, please contact us at hello@littleworldstoyco.com.au.

We may need to verify your identity before providing access to or changing personal information.

There may be circumstances in which we cannot provide access to particular information. If this occurs, we will explain the reason where appropriate.

13. Children’s privacy

Little Worlds Toy Co sells products for children, but our website and online store are intended to be used by adults purchasing or researching products.

We do not knowingly seek to collect personal information directly from children.

If you are a parent or guardian and believe a child has provided personal information to us without appropriate permission, please contact us so that we can review the situation and take appropriate action.

14. Privacy questions and complaints

If you have a question or concern about how we have handled your personal information, please contact us at:

Little Worlds Toy Co
ABN 42 519 146 990
Email: hello@littleworldstoyco.com.au

Please provide enough information for us to understand your concern. We will review privacy enquiries and complaints and aim to respond within a reasonable time.

Depending on the circumstances and the privacy laws applicable to us, you may also have the right to raise a privacy complaint with the relevant regulator.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Little Worlds Toy Co, our technology and service providers, our information-handling practices or applicable laws.

The current version will be published on this page and the “Last updated” date will be changed when the policy is updated.

16. Contact us

For questions about this Privacy Policy or the way we handle personal information, please contact: